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PAYPAL 
#LittleWins

For busy parents in lockdown, it was the little life hacks that helped them get by and survive on a daily basis. So we dreamt up lots of ways PayPal could give parents those #LittleWins.

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On a socially-distanced shoot, we made over 25 videos for banners and social ads on a global scale, all in one weekend, to avoid the usual lockdown UGC content. We then shot a TVC across 3 countries, still in lockdown, showcasing all the ingenious ways our customers had been using PayPal to make life better, to inspire others to do the same.

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Why it’s nice:

  • Gold and silver awards at the DMAs

  • Our TVC was on the Q2 Google Think Leaderboard for the top 10 ads watched in Q2. Up there with Nike, Apple, Google, HBO & PlayStation

  • 1.5B impressions across US, UK & Europe

  • 3.5M people clicked 

  • PayPal’s saw 2 million transactions & 11 thousand sign ups attributed to the campaign.

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