LLOYDS

Using behavioural science to keep people safe

Different tactics for different audiences.

Our younger audience didn't think they'll need home insurance, so we presented some awkward stats, like the fact that 80% of under 35s will get burgled. And that insurance costs less than fixing a burst pipe.

For family audiences their main concern was family life not getting turned upside, so we used that as our focus, and for our older audience it was all about us being there to help them through life's ups and downs.