BBC 

When an epic new special edition of the much-loved Bluey show was announced, the world flooded social media with speculation on the storyline. Little did they know a dreaded ‘For sale’ sign would appear, as the Heeler family’s beloved house was going on the market as they were moving cities.

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We had the joy of creating the launch campaign. To fuel the speculation, we started with a set of teasers. ‘All signs lead to…’ stole snippets from the show, each hinting at different adventures. But whatever happened, people knew all signs would lead to the bestest day ever in the end.

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We even put the house up for sale "for real life" on Australia's equivalent of Rightmove. The "quaint, animated family house" had “mysterious hallways that don't logically seem to join spaces together, but are perfect for endless play and games with the family”. And we got the show’s illustrated estate agent to put in an appearance, as Australians could call her mobile for more info.

 

The campaign made it onto all the main news stations, social spin offs, Big Issue spreads and much more, delighting the general public as well as Bluey's fans.